DXOMARK Insights / Qualitative studies

A new era of consumer-centric analysis

DXOMARK Insights’ objective is to help manufacturers address targeted technical challenges. Through in-depth qualitative studies and consumer insights analyses, we uncover important trends in user preferences and pinpoint major issues. By combining our scientific expertise with insights from real users, we provide valuable tools and data to improve product quality and boost customer satisfaction. This approach helps manufacturers stay ahead of consumer preferences and create products that truly connect with their audience.

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Key Highlights

  • A unique scientific methodology at assessing and analyzing trends in user preferences conducted with panels of users
  • Fully localizable and adaptable to any region or country, helping to understand local specificities through in-depth studies
  • Actionable tuning guidelines based on target user preferences, helping to settle and improve your next product’s’ quality