DSLR & Mirrorless

Camera makers face more competition than ever. The rapid rise of the smartphone as a popular tool for capturing photos and videos has led manufacturers to invest more in phone camera imaging capabilities, bringing them increasingly closer to the performance of traditional cameras and lenses. A successful response requires not just deep experience in standalone camera design, but an ability to incorporate some of the best ideas and technologies from other markets to create competitive products. Standalone cameras require both industry-leading image quality and an extensive and challenging set of user features. Fierce competition from new imaging platforms requires maintaining excellent image quality in increasingly smaller and lighter forms. In addition, cameras are also expected to provide extensive zoom capability without a noticeable reduction in image quality, along with improved low-light performance. Camera vendors also face the challenge of staying ahead of computational imaging features provided in smartphones by harnessing new, often AI-driven features that enhance the camera and the photographer’s digital experience.